It was a title embraced when these ideologies were first drafted, but as soon as the greater implications became clear people started to reject the name.
Now one of my favorite quotes about neoliberalism comes from George Manbiot of The Guardian -- "Its anonymity is both a symptom and a source of its power"
It's no accident that the word is rarely used. I write these articles to call a spade a spade.
Definitely recommend reading Philip Mirowski for a closer look at how neoliberals avoid identification. He has my second favorite quote -- "the political movement that dared not speak its own name"
Here's the link to his article in the Institute For New Economic Thinking: https://www.ineteconomics.org/uploads/papers/WP23-Mirowski.pdf